About

PRFilter from RealWire finds the press releases journalists and bloggers want to see. It provides one tool to efficiently find stories out of thousands it aggregates each day from the main paid newswires and selected company news feeds.

Its innovative, active interest technology (patent pending) can build a personalised profile of an individual’s interests from their own, or their publication's, published articles.

Releases from multiple distribution sources are collected, aggregated, matched and ranked against these profiles in near real-time.

Senders of releases benefit because their stories are likely to be seen by genuinely interested journalists or bloggers, rather than becoming lost in inboxes.

You can use PRFilter in three ways – Search, Most Relevant Stories, Personalised Filters.

Search

Public users can search for relevant releases from the whole stream or use our Advanced option to limit the results to releases that relate to certain industries.

The results can be further filtered by time period or where they originated from geographically.

Results are ranked based on a combination of relevance to the terms searched for and the extent to which PRFilter matched a particular release to the profiles in its database. So the more people PRFilter thinks a release would be relevant to the higher it will be ranked.

Most Relevant Stories

Public users can also view our Most Relevant Stories categories to find releases that PRFilter thinks are the most likely to be of interest to someone with that focus.

Like the search results these are again ranked through a combination of match in terms of content to that particular area of interest and also the number of individual profiles the release was matched to.

Personalised Filters

If you sign up for a personalised account you can use individual personalised filters to find the stories most relevant to you. For instance freelancers can have multiple filters to reflect the different topics about which they write.

The filters are initially based on either your own, or your publication’s, published articles or you can base the filter on one or more of our Most Relevant categories.

PRFilter will then continue to learn and develop this filter through new articles that are produced and can also learn more through its feedback function by telling it whether some press releases are interesting to you or not.

If you are experiencing any difficulty, the questions on our FAQ page will guide you through how to do some of these things.